Stop Gift Card
Fraud at the Source
Fraud at the Source
The first tap-to-activate security system that ensures every card is real and safe before it’s sold
Removes easy to steal data on the back of the card
Replaces static data with secure encrypted data
Accessible for consumers, with or without a phone
The Fraud Problem
Organized groups take advantage of how traditional gift cards work and increasingly target through three primary attack methods.
Tampering
Replacing packaging, revealing PINs, or swapping cards
Cloning
Skimming and duplicating card data
Activation Theft
Hijacking value during or before checkout
$1B
in losses annually for retailers and consumers, caused by Gift Card Fraud.
*Reported by the Federal Trade Commission, 2023.
Why Current Solutions Fail
With today's "band-aid" controls, retailers are trying to stop new fraud with old tools.
Packaging can be easily replaced or resealed
Store teams can’t reliably detect tampering
Static card data is simple to skim, clone, or intercept
None of today’s controls stop fraudulent activations
Introducing SafeToBuy
A tap-to-activate security model for gift cards. The idea is simple: remove exposed numbers and move all sensitive information inside a secure chip where criminals can't reach it.
No packaging changes
No workflow disruption
Just secure, verified activation
Solving the problem at the source
SafeToBuy replaces static data such as barcode, magstripe and PIN data with encrypted, dynamic credentials embedded in each card.
Know it’s genuine before you buy
Shoppers simply hold the Gift Card to their phone to confirm the Gift Card is genuine and fully funded before they buy.
This reduces returns, builds customer trust, and prevents counterfeit or drained cards from reaching checkout.'
This reduces returns, builds customer trust, and prevents counterfeit or drained cards from reaching checkout.'
Solving the problem at the source
SafeToBuy replaces static data such as barcode, magstripe and PIN data with encrypted, dynamic credentials embedded in each card.
Solving the problem at the source
SafeToBuy replaces static data such as barcode, magstripe and PIN data with encrypted, dynamic credentials embedded in each card.
Know it’s genuine before you buy
Shoppers simply hold the Gift Card to their phone to confirm the Gift Card is genuine and fully funded before they buy.
This reduces returns, builds customer trust, and prevents counterfeit or drained cards from reaching checkout.
This reduces returns, builds customer trust, and prevents counterfeit or drained cards from reaching checkout.
One Tap Checkout Verification
With a simple tap, the Smart Reader instantly verifies authenticity and activates only legitimate, untampered cards.
How It Works
Simple, fast, and secure activation process
Trust & Compliance
Built on proven technology and partnerships
Mastercard &
Visa
Partnership
Visa
Partnership
Built on Mastercard & Visa-approved architecture, hardware and security protocols.
U.S. Ready
U.S. production and trusted supply chain.
EMV
Grade encrypted chips in every card.
Supports Maryland’s Gift Card Scam Prevention Act requirements
Hidden codes - Secure packaging - Consumer warnings - Employee training.
Mastercard &
Visa
Partnership
Visa
Partnership
Built on Mastercard & Visa-approved architecture, hardware and security protocols.
U.S. Ready
U.S. production and trusted supply chain.
EMV
Grade encrypted chips in every card.
Supports Maryland’s Gift Card Scam Prevention Act requirements
Hidden codes - Secure packaging - Consumer warnings - Employee training.
EMV
Grade encrypted chips in every card.
U.S. Ready
U.S. production and trusted supply chain.
Supports Maryland’s Gift Card Scam Prevention Act requirements
Hidden codes - Secure packaging - Consumer warnings - Employee training.
Mastercard & Visa
Partnership
Partnership
Built on Mastercard & Visa-approved architecture, hardware and security protocols.
